Criterion Global is a media-centred consultancy connecting real estate and lifestyle brands with buyers through traditional and non-traditional means. We don’t sell property, we make it sell faster. We give local initiatives global appeal. Want to learn more? Explore.

EXPERTISE

Most media firms seem to feel that media plans are the best way to reach consumers. That’s only half the equation. We also connect clients with the right platforms and opportunities to move product faster. Criterion Global helps with big decisions – the strategy, organization, and mechanics of marketing in an international marketplace.

-Real Estate: Luxury Condominium, Planned Communities, Hotel, Hotel/Condo, Fractional, and Resort
-Lifestyle: Travel, hospitality, gaming, destination branding, luxury home goods.

PROCESS

We understand the risks our clients take and work hard to exceed their visions and financial expectations.
Our clients don’t need sales rhetoric or “band-aid” answers: they want a partner and advocate that understands the marketplace, how to complement existing efforts, and do what’s right for their project.
Criterion Global’s process best fits clients who don’t accept the status quo.