Creative agencies, media buyers, and ad salesmen all prescribe media whenever possible – for branding, generating traffic, or showing up competitors. But poor media planning or mismanagement of funds can reduce this science to a gamble.

We treat media as an investment: with expectations of return. Criterion Global creates the most comprehensive and accountable media plans in the business, with bold added value initiatives.

Media is necessary yet not sufficient to tap new buyer bases, leverage new potentials, and catalyse sales. For this reason, media is fully integrated into the rest of Criterion Global’s broader consulting practise.

CAMPAIGN MANAGEMENT

Our most valuable resources are people. Smart to find opportunities, and wise to how to play them, our analysts and advisors have crafted ingenious strategies for major players and, perhaps, your competitors, in most major urban markets in the Americas, Europe, Asia, and Australia.

Additionally, we hold partnership arrangements with countless affiliates and industry providers keeping us aware and informed of new insights, opportunities, and values.

Pairing people with the latest independent research, and in tandem with developers, sales groups, REITs, and all key players, we amplify messages and catalyse sales. Some specialisations include:

-Frequency discounting
-Editorial coverage (co-op with external PR efforts)
-Event-based added value
-International media (6 continents):
-Split Distribution Buys
-Identifying markets and appropriate platforms
-Added Value
-Exchange-rate management and tax protections

INTERACTIVE

People fear what they don’t know, and most marketers don’t really “get” new media: the many outlets, the fancypants rate and statistical tracking systems.

Criterion Global has mastered this new terrain. Our digital strategists are brilliant, experienced, and have executed campaigns to reach new buyer bases, isolate target demographics and supplement integrated campaigns with unprecedented success.

State-of-the-art analytics make our choices clear, and accountable. We track each and every ad, and can chart its influence on web and POS traffic, to virtually explain buyer behaviour. This allows us to map patterns of influence, cut dead weight, streamline media investment and understand what makes your audience tick.

If any of the following specialties sound a bit Star Trek, or if your current experts don’t know to know, give us a call.

-Search Engine Marketing (SEM)
-Behavioural vs. Contextual Interactive Media
-Search Engine Optimisation (SEO/Organic)
-Mobile Content Integration
-Social Media Optimisation (SMO)
-Dynamic Selection & Delivery Controls
-Cookie re-targeting to raise browser-to-buyer conversion rates